Chris Naylor

BUILD A CULTURE OF GRATITUDE: BOOST THE BOTTOM LINE

Although Thanksgiving is about enjoying great food with family and friends, the main ingredient of the holiday is gratitude. While Thanksgiving gives us a day to count our blessings, much can be said for the benefits of cultivating an attitude of gratitude year-around. Scientists have proven that people who are thankful experience improved health, more …

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THE MOST MISUNDERSTOOD DRIVER OF RESULTS: EMPLOYEE ENGAGEMENT

At a recent business luncheon, a CEO was asked how many people work in his company: “About half of them,” he responded. Sadly, this glib comment validates what Gallup has been stating for years. Employee engagement levels have hovered around 30% since about 2000, with the most recent statistic at 32% in 2015. Engaged employees …

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Shotgun or Rifle? Simplify the way you think about marketing

As we approach the 4th quarter of 2016, it’s a great time to increase your year-end marketing efforts to drive sales and revenue! Yet, for most business owners, marketing is as painful as making a math major write an English paper!!  Marketing gets a bad rap – with money and time wasted on ineffective tactics …

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